Hospital waste disposal is a specialist subject. We centred attention on the ultimate function of such systems which is to provide hygienic and safe environments for patients. We also had to present the company itself in a sophisticated manner to augment the relaunch of their brand image. In a two-day shoot we generated core material for six videos, covering marketing and training presentations for three products. Some of the technical details were again illustrated through the use of animated 3-D produced at low cost.
